About Ian Florance

Author Website: http://www.onlyconnectpeople.co.uk/IanFlorance/aboutme.asp
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Author Bio: Ian works with ConsultingTools on an associate basis, specifically looking at our communications and PR.

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Antisocial Attitudes

February 16th, 2010 Posted by: Ian Florance

Facebook is used by 150 million people and has over 50 million unique visitors each month. It’s in the top ten most populated countries in the world ( if you want to see it in that light). Twitter was growing at over 700% in 2008 and over 10% of on-line users use it. LinkedIn is gaining a new user every second.

Statistics are not hard to come by but they do contradict each other. However, we can, at least say that an awful lot of people use social networking sites – and spend a lot of time doing it ( four hours a month on average on MySpace alone – and I suspect there’s a huge spread here depending on the age of the user.)

It’s fairly clear how individuals use social networking and what they get out of it: friends without strings; dates; downloads; gossip; self-promotion; positive reinforcement that they’re important (to use a quasi psychological term). My LinkedIn and Facebook networks have doubled in size since the recession hit. This is partly a function of job insecurity: people realise the truth of that old business axiom A.B.N ( Always Be Networking) as the future looks darker.

But what’s in it for organisations? Quite apart from Facebook, Twitter and the like, some suppliers offer within-company social networking systems so that activity can be controlled and focused more effectively. You get the benefits of a closer culture without the downsides of endless, non-work chat.

I’d actually put it another way: you get a controlled simulation of social networking which has none of the benefits that caused this huge usage growth in the first place.

The fact is, I think we need to know a lot more about why people use the channel and how it works before we fully embrace it within organisations.

Sample the web and you’ll find any number of recommended uses. I’ve used some of them and they do have advantages:

• creating discussion groups for technical products;
• finding customers, partners, collaborators via networks;
• doing initial research for international business expansion;
• marketing which doesn’t look like marketing ( a Holy Grail of our times )

I’m a member of blogs and discussion groups which have increased my understanding of a topic and put me in contact with valuable people. It has to be said there are others I wish I could unsubscribe from as they bombard me with irrelevant e-mails. So, what’s my beef?

• There’s no longer any single thing called ‘social networking’. Like all sectors it started undifferentiated and has segmented. Different sites serve different functions. The movement started outside business: sites like LinkedIn were created to fill a market niche. Get the different sites confused and you’ll send a lot of time and effort trying to discuss your products with Lady GaGa fans.

• Most of the advantages are for individuals – getting jobs, advancing portmanteau careers. Putting these resources in front of your staff may increase their job opportunities and increase your churn.

• Younger people are very sensitive to marketing. They know when a blog or site is being used as disguised corporate communication…and they don’t like it.

• If your organisation has a cultural problem, the solution is the hard graft of creating a good culture, not introducing a piece of software and hoping it will do the job. Culture is created by action, not words. This are important issues here:

- You create relationships face to face. Without physical presence you miss a lot of information.

- Human beings can create real relationships with around 150 people. Past that it’s an acquaintance. Why have a network of 2000? You end up with the illusion of relationships.

- Social networking sites can, perhaps, cut through organisational hierarchies. The can improve information flow. You can set up social clubs through them and they serve the same purpose as the informal smoking think tank outside the back door. But I’m dubious. Leaders should be ‘managing by walking about’ not contributing to a blog.

• Social networking is about attitudes, opinions, and emotions. It’s rarely about facts. Yet material from blogs ( as from the rest of the Internet) seems to worm its way into reports, books and the received opinion of the business community when its little more than someone letting of steam. This is horribly dangerous.

• Despite the huge number of statistics you can get off the web I’m not convinced we’re yet in a position to evaluate the effectiveness of these techniques. With old style direct response mailing you could evaluate money spent against money received. PR is notorious for being unaccountable. If I know that 4000 people have exchanged information over a blog, how does that translate to business benefits? And if much social networking seems free it isn’t: it takes valuable time.

I haven’t even mentioned the obvious horrors of unregulated social networking usage which you can see walking round any office. Do you want to pay staff to organise their Saturday night on the town? On the other hand a complete ban on what is now more essential to some people’s lives than the phone or the pub looks Scrooge-like. So there’s a balance to be struck.

Am I being Luddite? I don’t think so. Social networking won’t go away. It needs to be integrated into business practice. My concern is that, as usual, a new idea has been seized up on as a cutting edge differentiator and used with little thought about basic business principles. So, as ever, having jumped into the deep end, organisations need to take swimming lessons.

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It’s your fault !

September 24th, 2009 Posted by: Ian Florance

I recently interviewed a specialist in safety psychology who has worked with over 300 major companies and he saw ‘fundamental attribution error’ ( I’ll call it FAE from now on ) as central to his work. FAE is where we over-emphasise the role of individual personality in what happens ( whether a disaster or a success ) and under-emphasise the environment, processes, systems and all the other factors that can contribute. Thus, if there’s  major accident  it must be Fred or Susan’s fault ( rather than a culture which emphasised speed, terrible components or any of the other things that can cause disaster).

There’s a slightly more subtle version of this which concerns our self-attribution: how we explain failure or success when we rather than someone else is involved. Many people will ascribe success to their own brilliance and blame failure on the tools they’re asked to work with, other people, the system and processes ( sales people meeting or missing targets tend to switch between these two positions ).

It struck me that a lot of the debate about the financial melt-down is being carried out in these terms: there’s a disaster so it must be ‘those people’s’ fault, while ‘those people’ are pointing out some other factors had a role to play. At its worst this results in an extremely unhelpful stand-off between personal abuse and a sense that none of us have any effect on complex markets and organisations. The demonisation of senior banking staff perversely strengthens the ‘hero’ model of leadership: ‘these people’ are so powerful that when they get it wrong the world trembles. The ‘hero’ model of leadership is as much influenced by society at large as any other piece of social theorising: it’s an 80s model and is long past its sell-by date though recent debates about party leadership in the election lead up are depressingly carried out in  its language.

I’d be the last person to underplay personal factors in life. The five factor model is particularly robust in explaining why things happen. Norman Buckley’s post on self-deception raises a point I’ve often observed ( Introvert / Emotionals  often get overlooked in their often taken-up role as internal consultants, but can temper the over enthusiasms of other personality types ). But you can over-explain situations - and get them wrong - relying just on personality explanations. They’re intrinsically attractive: more so than, say, ability descriptions ( ‘ This person simply has too little reasoning ability to do the job’) or the onerous, uncomfortable business of trying to change a major product, a whole system or the way a workforce is managed.

But, because of this, there is a danger that personality talk gets separated out from its real work and organisational context and is over-relied on. Recent research shows that modern personality tests are increasingly practical tools in organisations. But there’s a real task to connect their results up to other sorts of organisational and social analysis. This suggests that the old consultancy divide between individual development and organisational development needs junking. They’re two aspects of the same thing.

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Accentuating the negative

July 30th, 2009 Posted by: Ian Florance

There are three of you in the room. It’s likely that one of you will have suffered some form of mental illness during your life - from mild depression to full-blown schizophrenia. This is sometimes seen as a clinical or health issue. Of course, it is. But it’s also an employment issue.

If a significant percentage of your employees are suffering from, say, a combination of mild depression, substance abuse, unwarranted euphoria and obsessive-compulsive disorder then you’d better be prepared to cope with this from an organisational and an individual perspective. Stress has something to do with the expression of these and other conditions, so be prepared for more people to act out of character in an economic downturn, requiring more work and more high-profile decisions. I coach people and every so often I find a session entering ‘ cliincal territory’ where professional rules suggest that I need to refer the coachee to someone else with more relevant in-depth training.

Organisations have recognised this. Among the evidence is:

  • The growth in coaching and counselling;
  • Use of tests of management ‘derailers’ and the management ‘dark side’;
  • A growth industry in books called things like ‘ the psychopath at the desk next door’

We need to be careful.

In a culture where we emphasise the positive as a ‘psychological’ way of ensuring we reach our targets ( often using techniques developed in sport ), it’s difficult to admit to stress, let alone mental problems. We also need to be careful that we don’t start labelling people negatively. The whole point about all of this situation is that mental problems are not some separate issue ‘over there’: a lot of us will suffer from these sort of compaints at some time in our lives. Mental illness is part of  a continuum with ‘normality’ ( whatever that is). And as we stress the need for talent, creativity, exceptional performance we’re liable to see more of it. There’s some research evidence that highly creative people are more prone to suffering certain conditions.

FACET 5 is based on a model - the five factor model - which is used in clinical work. It can’t be used to diagnose these sort of conditions but some careful work and sensitivity might allow its development so it helps people who work hard, contribute a lot but who occasionally - sometimes for long periods - suffer depression of mood and real problems which in turn effects their effectiveness at and enjoyment of work.

I come cross this situation occasionally. I’m bemused its not discussed more and in a less headline grabbing way -with more sensitivity to its individual and corporate effects

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Use of Assessment Data

July 30th, 2009 Posted by: Ian Florance

This may not be the sexiest subject in the world but its an increasingly important; for negative and positive reasons.

I’ve just been at the 74th International Meeting of the Psychometric Society and it emphasised just how sophisticated we’re getting in our ability to gather data and analyse it to find out anything from  whether 6 foot tall people will be any good at selling to how quickly the world’s going to end from global warming or how many people will catch swine flu. The statistics used in tests are also used in these areas.

The bad ( is it ? - that’s my view but you may disagree) side of this is that, because our ability to gather data and analyse it is developing, we’ve therefore decided to use this technology, come what may. 5-10% of the UK population is on the national dna database; 20% of the world’s CCTV cameras are in the UK backed up by increasingly sophisticated behavioural, face recognition and posture recognition software; most shop loyalty and credit cards build up consumer profiles and the proposed National Identity card is, in essence a biodata test. Integrate data from these sources ( as on a computer such as Schengen II, which is designed to do this ) and you can profile people about what jobs they’ll do, how long they’ll live, what they’ll buy, what illnesses they’ll suffer from  and whether they’ll blow something up. How accurate those profiles are is the 64 mIllion dollar question.

You can read more about this in Surveillance Unlimited  by Keith Lander. Is not sci-fi or a deliberate scare story.

It has implications for us as test users. Increased automation of processes, inflated computer memory and other advances tempts us to keep more data for longer, use it for different things and minimise human interaction in testing. If we do this we may be breaking the law. How many of us have:

- kept data from a testing sessiom because it might be useful;

- forgotten to explain to test subjects exactly and comprehensively what test data is going to be used for;

- relied on automated decision-making about test subjects;

- gone back and eleted data we don’t want.

If not, we may, as I say, be open to legal action. Of course these are generalisations and its well worth going back to read the Data Protection Act or the advice on test data protection available from the Psychometric Testing Centre of the BPS. Even  more, we should ask our test suppliers what they’re doing to keep test data secure on their systems.

You may disagree but I think the data that comes out of tests and what you do with it will be at least as important in the next 20 years as the technical standard of tests has been over the last 30.

 

 

 

 

 

 

 

The negative one

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Risk Taking

July 30th, 2009 Posted by: Ian Florance

‘Heroes’ rarely rush into a situation mindlessly. Research I did years ago on people who risked their lives for others suggests that they weigh up the  odds, plan carefully and therefore end us as live heroes rather than dead ones.

Risk-taking sits at the very foundation of every organisation and every job. Take any decision and it involves a risk. If you’re in marketing you’ll know a bit about the differences between risk-taking behaviour in personal and professional decisions - this difference underlies the fact that consumer marketing and professional marketing use different techniques. Any good salesperson knows that part of what they’re selling is a reduction of risk ( hence ‘no-one lost their job by buying a market leader’; there’s safety in numbers.)

Inaccurate, bad or stupid risk taking helps to explain the recession. Companies, particularly financial ones took ridiculous risks. Leaders were irresponsible. Its not just true of finance houses. The whole of the 80s and 90s were about social pressures to increase risk in business. If you weren’t highly leveraged you weren’t using your assets. If you didn’t try something new you were a ‘rabbit’. There’s a distaste for the word ‘ risk’,  let’s look at opportunities. This is the ‘macho’ model of leadership and it’s failed.

Leadership and management jobs are about balancing risks ( like balancing a pension portfolio). You need to take risks to improve but you need to offset these with reasonably sure things. Taking risks based on gut instinct is, often, a recipe for disaster.

There are plenty of academic, statistical models of risk taking. Go to any business school and you’ll find them coming out of your ears.

Isn’t it about time we started at looking at how people ACTUALLY take risks; finding out who takes risks in what ways; teaching better techniques ? It’s obvious that social / organisational pressures come into play - some firms encourage risk, others ( equally ridiculously ) won’t countenance it in any form. But individual preferences, skills and personality are critical. I think this is one of the big issues for 2010-2015 and I’d like to see FACET 5 linked to other tools to develop a really good risk-taking profile method.

Anybody else got any ideas on this ?

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Body Language is Rubbish

June 4th, 2009 Posted by: Ian Florance

…well, not completely.

But I’d question whether it’s really an adequate way to spot the mass-murderer ( or potential sales executive ) . Julie’s posting on body language beer and Facet 5 points out a seeming correlation between body language and personality types and this, like our everyday interpretation of people’s physical behaviour in personality terms makes common sense. If someone talks to us with their arms crossed in front of them, keeps their head down and mumbles, we get the picture.

BUT !

I recently tried to draft a competency framework on body language and re-read ‘ The Definitive Book of Body Language’ by Allan and Barbara Pease. Even in this best-selling basic book there are three crucial statements.

First, you shouldn’t take a gesture in isolation, you should look at clusters.

Second, context is everything. A gesture doesn’t match a state of mind one-to-one: its meaning depends on temperature, culture, environment among other things. Scratching part of the face may signal a lie or boredom; it might mean ‘ throw a curve ball’ in a baseball game. Or, oddly enough, the scratcher might simply have an itch.

Third, how you interpret a gesture depends on your own personality and state of mind.

This reminds me a little bit of a much less respectable form of human analysis: graphology. If you think about it, it makes sense that writing reflects something about what we’re like: how impulsive we are for instance. On this basis, analysis of personality by handwriting is a mini-industry in the UK and a much larger one in France. But research gives no evidence that it works. My handwriting changes from day to day – sometimes hour to hour and seems to reflect temporary mood ( my handwriting gets worse when I write a large cheque for the inland revenue – fortunately not a frequent occurrence). Perhaps there are underlying rules ( I’m skeptical ), but that’s exactly my point. They’re so complex that trying to tease out valid and reliable inferences about a writers’ personality is a bit like an arts graduate trying to understand String Theory. In such cases, people give up on the complexities and trot out a nice simple version which is usually wrong.

While body language has more going for it than graphology, it’s practical application is fraught with problems. We over interpret minimal signs and start seeing people as a collection of tics and gestures which indicate  he’s ‘bored’, ‘she fancies me’ or ‘ Gotcha!’.

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